According to a study put out recently by Pinterest, out of dozens of lifestyle trends that have emerged during the quarantine-laden months of 2020, conscious consumerism has been making huge waves.
The particular interest hub looked at data from its 320 million active users to predict trends emerging next. Many people use Pinterest as a place to gather inspiration or to garner creative ideas, and many users are searching in categories such a fashion, beauty, home, food, and lifestyle. From these searches, the company can make accurate predictions about trends for the coming year.
Over Half of Millennials are Planet Conscious
The research was compiled into a list of ten themes that the company dubbed the “Pinterest 100.” These themes are divided up to illustrate how consumers are shifting their behaviors and cultural ideals. Among these categories, “environmental concern” was among the most searched, with subcategories “responsible travel” and “conscious consumption,” taking the lead.
As people are growing more concerned with their environmental impact, they are also attempting to reduce the amount of waste they produce. Researchers found that buying things used or secondhand is shifting to become a more popular option than splurging on a new wardrobe. This is most evident when noting that the search term “Secondhand Fashion” has increased 39% over the year.
It isn’t just buying used clothes that are gaining in popularity. More Pinterest users are also creating their homemade crafts with items that are “pre-loved” or “upcycled.” There was a 2276% increase in users searching for how to turn their shabby-chic thrift find into high fashion in this category.
Consumers are steadily shifting towards more conscious consumer practices after the impact of their decisions is becoming more evident. For many shoppers, that might mean switching from non-sustainable products and managing how much waste they are producing.
In addition to conscious consumption, many users are researching how to travel with more responsibility. Many users are looking for ways to travel that have a less environmental impact or use renewable energy sources. Increases in searches such as train travel and taking staycations have also been trending.
Other users are researching how to reduce their impact when traveling by visiting less traveled spots to avoid the over-tourism of “Instagram spots.”
Many Pinterest users are also interested in finding ways to get around by using unconventional transportation. Besides, the topic of “agritourism,” traveling to a farm to pick produce or tend to the animals, went up by 57% this year. As more and more people are conscious of how their personal choices impact the environment, more consumers are looking to give back and make the Earth a better place.
Like any other industry, tourism reaches a point where the old ways need to be reconsidered. The more people become interested in their environmental impact, the more the industry needs to change and adapt to fit their shifting demographics.