The world of fashion is rapidly transforming. There are cultural and other external factors influencing fashion trends. A trend that is a big hit today might be dumped and looked down upon tomorrow. There is so much unpredictability in this industry. However, there is one trend that is steadily increasing in the fashion realm, and that is the role played by the influencers. We live in an age where social media influencers, at least some of them, are as popular as movie stars. Many have made it big and turned millionaires by being a social media influencer. In the world of fashion, there are many changes that these influencers have brought in.
The growing demand for micro and nano influencers
Some influencers have millions of followers. These are the most popular choices that most brands look at. But did you know that you should particularly look for influencers with a relatively lower fan following as well? When the follower crowd is small, the interaction is more value-adding. The followers would be able to reach out more conveniently to the influencer. The influencer would also be able to pay attention and understand what the followers are looking for. This can create a more meaningful rapport which is very important for many fashion brands. The stronger rapport and better trust that the small level influencers earn makes them potential choices for projecting new fashion brands. When the followers know that they can reach out to the influencer and also get timely responses, they would be likely to trust the information they provided on a new brand.
Fashion influencers make fashion more practical
There might be specific trends like say a particular style of dress or even a fashion accessory that is doing the rounds. From the ramps to celebrity fashion, you might find them everywhere. But you might not know how to make that trend more practical to incorporate in an outfit that is aligned with your local trends. Fashion influencers can also be useful in such situations. They help put together creative ways to incorporate the trends. Some might suggest outfit ideas or even the many ways to style the trend or even the occasions where you can wear them. For many people around the world, it is these influencers that make it possible to understand global fashion. To some, they happen to be a source of information about what is hot in the world of fashion. To others, they make it possible to understand whether the trend is a hit or miss.
Selling becomes easier
For fashion brands, social media influencers make the sale happen. If there is a new product line being introduced, then influencers help promote them. This could be in the form of a detailed review video from the influencer after personally using the product or even a video that talks about how and why the product is better than the competitors. This helps brands put their product in perspective and attract more customers. Many social media channels also make it possible to sell things through social media profiles directly. Followers might also get exclusive deals or discounts on buying promoted brands or products through influencers and influencers get commissions for the sales that happen through their channel.
Customers and fashion brands – both parties have benefited from the fashion influencers on social media. In a way, they are also the reason for fashion addiction in the younger generation. When they see their favorite influencer wearing something new, then they are inspired to mimic their style. This is the kind of impact that these influencers have today on the world of fashion.