Kids, Lifestyle

The 8 Best Children’s Fashion Brands to Follow

Richard Meadow is a freelance writer that enjoys writing about fashion, health, and design. He enjoys researching and identifying new trends and writes about them daily. In his spare time, Richard enjoys watching football and he's usually saving to travel another part of the world, which helps to inspire his fiction writing.
The 8 Best Children’s Fashion Brands to Follow

We all know that each child is different, so when it comes to their clothing we often want to find pieces which represent them and their wonderful personality. With so many new brands, we’re now spoilt for choice when it comes to finding children’s fashion brands and clothing, no matter if you prefer a modern look, monochrome pieces or timeless classics, there is something for everyone’s tastes and budgets. Thanks to social media, these brands are easy to find, so here are 8 children’s fashion brands you need to follow. 

Tobias and the Bear

Tobias and the Bear are a brand best known for their printed unisex leggings and have recently expanded their collection to include tops, rompers, and bedding. They also feature regular collaborations, including Miffy the Rabbit. Tobias and the Bear were created by two mums with fashion knowledge and background who were unhappy with the lack of comfortable boy’s pants. Their clothing is said to wash well and are super comfy for children to wear. All of their prints are fun and are in a mostly monochrome palette. 

Turtledove London

Turtledove London is a unisex children’s brand for children and their pieces are made from GOTS organic cotton, meaning it is perfect for sensitive skin. With a mostly monochrome collection, Turtledove London also introduces new colorways each season and is made up of fun and stylish printed pieces. The collection is affordable and high quality so is a great brand to invest in. 

Jessie and James

Jessie and James is a luxury childrenswear brand founded by the designers, Jessie and James, who have a very strong background in fashion. With a history of working on fashion shows in Milan and New York, they also worked alongside Vivienne Westwood and Giles Deacon. Their childrenswear features girls designer dresses, jackets, and separates which are made from high quality and luxury fabrics. Many of their pieces are made with traditional designs and details but with modern twists.


Egg is a New York-based children’s fashion brand founded by designer Susan Lazar. With a passion for creating pieces for stylish mothers and their children, Egg offers pieces made from natural, soft fabrics and modern designs at an affordable price, considering its luxury tag. Over the years, Egg has amassed a celebrity fan base, including Jessica Alba, Amy Adams, and Gwyneth Paltrow. 

Marmalade Sky

A fun and exciting children’s fashion brand, Marmalade Sky is increasing in popularity each season thanks to its bold and bright prints. Unlike many gender-neutral children’s clothing ranges, Marmalade Sky is full of color rather than greys, whites, and blacks. With fun fruit, crab and leopard prints, their range includes leggings, vests, t-shirt, and shorts. Each piece is designed to be comfortable for children to wear, which is huge when it comes to keeping children happy during warmer months, and each item is handmade. 

The Bonnie Mob

With modern and fresh pieces not often seen in baby and children’s wear, The Bonnie Mob is a brand with full dedication to sustainability and offer practical pieces which are long-lasting and cute. Their jersey, knits and organic cotton are extremely soft to the touch and the prints and designs are unlike anything usually seen in childrenswear. Whilst the price may be a little more than usual highstreet offerings, it’s worth investing in as it is better quality. 

Toby Tiger

Toby Tiger is a rapidly growing childrenswear brand which has been around for 20 years. With a huge focus on sustainability, it’s “ethical and organic” motto resonates well with parents who want high quality yet sustainable clothing for their little ones. 80% of its clothing range is made using GOTS organic cotton, with a goal to make this 100% over the next few years. It is also certified by the Soil Association, meaning you can trace the cotton used in the clothing right back to the field which it was grown in. 

From dribble bibs and hats to sleepsuits and dresses, Toby Tiger has a wide range of clothing available for children up to 6 years old. Their newborn collection is highly sought-after thanks to its sustainable approach and soft material because the last thing you want when spending quality time with your newborn is worrying about whether their clothing is irritating their skin. 

Little Bird

Created by Jools Oliver, this range grows in success with each season thanks to the bright colors and retro designs, offering a little nostalgia to parents. The newborn collection, which is hugely popular thanks to its great value for money, features cute knits, all in ones and dungarees and dresses. Little Bird is a classic childhood brand which focuses on creating childrenswear for children and each piece is comfortable, high quality and brilliantly designed.